Esme Jewels

Our Shop:
33 Hatton Garden
Support Hotline:
07492 160600
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Diamond Education

Diamonds are famed for their incredible beauty and strength. As every gem is unique it can be tricky to know exactly what to look for when buying diamonds.

There are many factors to consider when looking for that special piece of diamond jewelry. First, you should understand the 4 C’s: carat, cut, clarity and colour, as these affect the value and the overall appearance of the diamond.

Here at Diamonds Factory, we know this is a tricky yet important decision to make, therefore we have created a simple guide on what to know about buying diamonds.


Carat measures the proportion of pure gold mixed with another metal alloy.


Shape refers to the overall look of a diamond. Diamonds come in a variety of shapes.


Helps to identify how clear the diamond is with respect to inclusions.


Helps classifying diamonds on a scale from colourless to obviously yellow.


Cut helps to identify the brilliance (shine) and the finish of the diamond

Get In Touch

If you’d like to talk to an expert gemologist about our diamonds,
or a member of our friendly Customer Care Team, please get in touch on 07492 160600 or enter into a Live Chat as you prefer.